A mobile ad is a form of digital advertising that is specially designed for mobile devices such as smartphones and tablets. These ads appear in mobile apps or on mobile-optimised websites. They come in various formats, including banners, videos or native ads that achieve high visibility on the screen. Mobile ads are often designed to fit the smaller screen sizes and provide a positive user experience without being too intrusive. Due to the increasing use of mobile devices, mobile ads offer an effective way to reach target groups directly.